Taken from the inaugural speech of President John F Kennedy (on 20 January 1961, exactly 50 years ago today) this phrase just seems to capture what we're trying to do with the Carbon Census. Ask not [what the politicians are ever going to do about climate change], ask what you can do!
And ask us, of course.
For more on JFK take a look at www.jfk50.org - and for more on uplifting public rhetoric, try watching this tribute video. Interesting cameo from a UK politician about half way through - can you guess which one? Well, we'd been wondering where he'd gotten to since May.